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Think about videos that you have watched that provided value to you and figure out how to re-mix and share that message with your take on it with your audience. Don’t get caught up in your ideas – think about what the viewer wants to see and how your clip will benefit them.

If you are not open to spilling your guts, and prefer to keep your videos more impersonal, focus your content on providing value.

Though business owners often prefer to focus their videos on the positive aspects of their businesses and lives, going against that grain will get you more eyes, as people are desperately looking for other real humans – imperfections and all.

Vulnerability: If you are comfortable sharing your personal life with the public, you can share great content while connecting with people and giving them the opportunity to realize that most people are not perfect! Many people hesitate to share their vulnerabilities out of fear that it will impact on their stature and their ability to get more clients.

Always consult a professional in the area for your particular needs and circumstances prior to making any professional, legal, financial, or tax-related decisions.There are two types of content that really work in viral video: Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. A professional-client relationship with you is only formed after we have expressly entered into a written agreement with you that you have signed including our fee structure and other terms to work with you in a specific matter. The marketing shop started a little more than a year ago with Luke Marlowe and Shay Rowbottom editing videos from their downtown. © 2023 BloggersIdeas | All Rights Reserved | BloggersIdeas & SchemaNinja are part of Digiexe.Īll content and information on this website and/or newsletter including our programs, products, and/or services is for informational and educational purposes only, does not constitute professional advice of any kind, and does not establish any kind of professional-client relationship by your use of this website and/or newsletter. The team specializes in editing quick, 30- to 60-second videos.